ABOUT
Built by people who've lived the problem
Two HE insiders who spent years watching schools lose prospective students every night, and decided to build the solution.
AskEd was founded in November 2025.
2025
Early prototype built and validated with leading universities. The idea was simple: no prospective student should go unanswered because a team was offline.
2026
First MVP pilot launched. Real student conversations. Real results. Momentum built fast.
Opened funding round, secured six-figure investment at a £2m post-money valuation. Joined the Go-Together EdTech programme.
2026
Building a category-defining voice AI platform for education. The first assistant that genuinely never clocks off.
Built by people who know education
Decades of combined experience in higher education, EdTech, and international student recruitment.
THE TEAM
Stefan Parker, Co-Founder & CEO
Senior education leader with over 15 years' experience transforming admissions, recruitment and product strategy. Former Director of Product & Customer Experience at the Institute of Customer Service. 15+ years in HE leadership in the creative provider sector, driving major revenue growth across student recruitment, admissions and partnerships.
John Crick, Co-Founder & COO
Senior positions across international education for over two decades — digital marketing, recruitment and operational roles in the UK, Australia and Japan. Key member of the senior management team at EdTech startup Enroly, recently acquired by ECCTIS. AISEP-certified sustainability champion in international education.
ADVISORY COUNCIL
Advised by leaders in
UK higher education
AskEd is shaped by practitioners who have spent careers at the forefront of student recruitment, international education, and institutional leadership.
A leading voice in vocational and technical education, bringing deep expertise in higher education policy, qualifications and workforce development.
Creator of the world's largest survey of international student experience, providing unparalleled insight into what drives international student decision-making and engagement.
Higher education strategist with 20+ years' experience across HE and edtech, including founding four institutions and building online provision for University of Cambridge, London School of Economics, and 70+ UK business schools.
Award-winning film producer and passionate advocate for industry-led creative education, bridging the gap between film production and emerging talent for over two decades through MetFilm School, with which his name became synonymous.
Specialising in leadership and the application of human intelligence in education and business. Awarded MBE in 2009.
Specialist in governance, policy and regulatory strategy with extensive expertise in HE leadership and international education.